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Written by Robert Mould

Headless website jargon busters

Understanding Headless WordPress Terminology

Navigating the world of Headless WordPress can feel overwhelming, especially if you’re not familiar with technical terms. To help you get comfortable with the key concepts, we’ve put together this straightforward glossary. Whether you’re a CEO, CMO, or simply curious about how Headless WordPress works, these explanations will make the language easier to understand and empower you to make informed decisions.

API (Application Programming Interface)

What It Is:
Think of an API as a messenger that allows different software applications to communicate with each other. It enables your website’s front-end (what users see) to request and receive data from the back-end (where content is managed).

Why It Matters:
APIs let your Headless WordPress website share content easily with different platforms like websites, mobile apps, or smart devices. This means you’re not stuck using just one design or technology.

CMS (Content Management System)

What It Is:
A CMS is a software platform that lets you create, manage, and publish digital content easily. WordPress is one of the most popular CMSs in the world.

Why It Matters:
With Headless WordPress, the CMS handles all your content, storing it securely and making it available for different front-end applications to display.

Backend

What It Is:
The backend refers to the server-side part of your website where all the data, content, and logic are managed. It includes the CMS, databases, and server configurations.

Why It Matters:
In a headless setup, the backend remains robust and secure, handling all content management while freeing the frontend to focus solely on how things look and work for the user.

Frontend

What It Is:
The frontend is the client-side part of your website, the part users interact with directly. It includes the design, layout, and interactive elements you see in your browser.

Why It Matters:
With Headless WordPress, the frontend can be built using modern tools, allowing for more dynamic and responsive user experiences.

Presentation Layer

What It Is:
This layer is responsible for how content is displayed to the user. It includes all the visual elements and user interface components of your website or application.

Why It Matters:
In a headless architecture, the presentation layer is completely separate from the content management system, giving you the freedom to design and implement innovative user interfaces without restrictions.

Logic Layer

What It Is:
The logic layer handles the business rules and processes that govern how data is created, displayed, and interacted with on your website.

Why It Matters:
Separating the logic layer from the presentation layer allows for more efficient development and easier maintenance, as changes to business rules don’t directly impact the user interface.

Headless Architecture

What It Is:
A headless architecture separates the CMS (backend) from the frontend (presentation layer). The CMS manages and stores content, while the frontend retrieves and displays it through APIs.

Why It Matters:
This separation provides greater flexibility, scalability, and the ability to deliver content across multiple platforms and devices without being limited by the constraints of a traditional, all-in-one setup.

Composable Architecture

What It Is:
Composable architecture is a design approach where various components of a system are built as separate, interchangeable pieces. Each component performs a specific function and can be combined in different ways to create diverse applications.

Why It Matters:
Headless WordPress fits into a composable architecture by serving as the CMS, while other specialised services handle different tasks like search, e-commerce, or personalisation. This makes your digital setup more flexible and easier to customise.

REST API (Representational State Transfer API)

What It Is:
A REST API is a type of API that uses standard web methods (like GET, POST, PUT, DELETE) to interact with data. It’s commonly used to connect the backend to the frontend in Headless WordPress setups.

Why It Matters:
REST APIs make it easy for different parts of your website or application to communicate, ensuring that content is delivered efficiently and reliably across all platforms.

GraphQL

What It Is:
GraphQL is a way to ask for specific data from an API. It allows you to request exactly what you need, nothing more, nothing less.

Why It Matters:
Using GraphQL with Headless WordPress can make your website faster and more efficient by delivering just the right amount of information to the frontend.

Microservices

What It Is:
Microservices are small, independent services that each handle a specific function within a larger application. They communicate with each other through APIs.

Why It Matters:
In a headless architecture, microservices can manage different parts of your website (like search, user accounts, or analytics) separately, making your system easier to manage and scale.

Server-Side Rendering (SSR)

What It Is:
SSR is the process of generating the HTML for a webpage on the server before it’s sent to the user’s browser. This can make pages load faster and improve how search engines see your site.

Why It Matters:
Headless WordPress frontends can use SSR to deliver content more quickly, making your site feel faster to visitors and helping it perform better in search results.

Static Site Generation (SSG)

What It Is:
SSG is the process of creating static HTML files for your website ahead of time, which are then served to users. This can make your site very fast and reliable.

Why It Matters:
Headless WordPress can use SSG to build high-performance websites that load quickly and handle lots of visitors without slowing down.

CDN (Content Delivery Network)

What It Is:
A CDN is a network of servers located around the world that deliver content to users based on their geographic location, speeding up load times and reducing delays.

Why It Matters:
Using a CDN with Headless WordPress ensures that your content is delivered quickly to users no matter where they are, improving their experience on your site.

Authentication

What It Is:
Authentication is the process of verifying who a user is before allowing them to access certain parts of your website or application.

Why It Matters:
In a headless setup, strong authentication helps keep your content and user data secure, ensuring that only authorised people can make changes or view sensitive information.

Backend as a Service (BaaS)

What It Is:
BaaS provides backend services like databases, user authentication, and storage through cloud-based APIs, so you don’t have to build and manage these components yourself.

Why It Matters:
Integrating BaaS with Headless WordPress can simplify development, speed up deployment, and make your website more scalable by relying on experts to handle the backend tasks.

By familiarising yourself with these terms, you’ll be better equipped to understand the benefits and complexities of Headless WordPress architecture. Whether you’re leading a small team or managing a large enterprise, knowing the language of headless can help you make strategic decisions that align with your business goals.